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Discoblog
« NCBI ROFL: The calming effect of a maternal breast milk odor on the human newborn infant.
NCBI ROFL: True brothers from another mother: two different mothers pregnant with full siblings. »

NCBI ROFL: This just in: women like to be flattered!

Self-perceived technical orientation and attitudes toward being flattered.

“An investigation was done of the relationship between scores on the Technical Orientation Scale and self-ratings of liking to be flattered among 103 working adults. As hypothesized, scores for technical orientation were negatively correlated with two self-report measures of liking to be flattered. Women had a significantly stronger rating for liking to be flattered. We conclude that a technical orientation may be a moderator variable for the potential of liking to be flattered.”

Photo: flickr/inkjetprinter

Related content:
Discoblog: NCBI ROFL: Okay, so when are men *not* thinking about food, sex, and sleep?
Discoblog: NCBI ROFL: Why women like men in red cars.
Discoblog: NCBI ROFL: Apparently women (but not men) like monkey sex… literally.

WTF is NCBI ROFL? Read our FAQ!

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September 7th, 2011 7:00 PM by ncbi rofl in duh, NCBI ROFL, reinforcing stereotypes, told you so | 0 comments | RSS feed | Trackback >





    • About the Blog

      Discoblog is DISCOVER's compendium of quirky, funny, and surprising science news from the edge of the known universe. It's written by Veronique Greenwood and Valerie Ross. Email tips and suggestions to vgreenwood [at] discovermagazine [dot] com.

      Discoblog also includes the daily feature NCBI ROFL, in which two prone-to-distraction grad students post real scientific articles with funny subjects. Email your tips to ncbirofl [at] gmail.com. Follow the ROFL feed here.

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