NCBI ROFL: Scientists say sloppy supper servings seem seriously substandard.

By ncbi rofl | September 29, 2011 7:49 pm

Neatness counts. How plating affects liking for the taste of food.

“Two studies investigated the effect that the arrangement of food on a plate has on liking for the flavor of the food. Food presented in a neatly arranged presentation is liked more than the same food presented in a messy manner. A third study found that subjects expected to like the food in the neat presentations more than in the messy ones and would be willing to pay more for them. They also indicated that the food in the neat presentations came from a higher quality restaurant and that more care was taken with its preparation than the food in the messy presentations. Only the animal-based food was judged as being more contaminated when presented in a messy rather than a neat way. Neatness of the food presentation increases liking for the taste of the food by suggesting greater care on the part of the preparer. Two mechanisms by which greater care might increase liking are discussed.”

Photo: flickr/C Jill Reed

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WTF is NCBI ROFL? Read our FAQ!

CATEGORIZED UNDER: duh, eat me, NCBI ROFL
  • http://www.catherineblakeney.com Catherine Blakeney

    Nice to see what I’ve known all along to be quantified.  Good presentation is one of the skills that a chef learns at school.

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NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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