NCBI ROFL: How to make pooping babies more appealing.

By ncbi rofl | October 26, 2011 6:14 pm

 When Pooping Babies Become More Appealing: The Effects of Nonconscious Goal Pursuit on Experienced Emotions.

“In this report, we argue that the intensity of the emotions people experience is partly determined by the goals they nonconsciously pursue, and that this effect is functional in nature: Emotions are modulated in ways that may increase the probability of goal achievement. To test this hypothesis, we primed female participants with a motherhood goal and then measured their level of disgust in response to mildly disgusting pictures. Priming led to a reduction of disgust in response to goal-relevant stimuli (e.g., pictures of babies with runny noses) but not goal-irrelevant stimuli. This effect was moderated by the women’s probability of conception, a proxy of their ability to pursue the motherhood goal.”
|
|
|

Photo: Flickr/nateOne

Related content:
Discoblog: NCBI ROFL: Get this baby out of me!
Discoblog: NCBI ROFL: When life gives babies lemons, they make cute faces.
Discoblog: NCBI ROFL: Finally, science brings you…the baby poop predictor (with alarm)!

WTF is NCBI ROFL? Read our FAQ!

NEW ON DISCOVER
OPEN
CITIZEN SCIENCE
ADVERTISEMENT

Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!

Discoblog

Quirky, funny, and surprising science news from the edge of the known universe.

About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

ADVERTISEMENT

See More

ADVERTISEMENT
Collapse bottom bar
+

Login to your Account

X
E-mail address:
Password:
Remember me
Forgot your password?
No problem. Click here to have it e-mailed to you.

Not Registered Yet?

Register now for FREE. Registration only takes a few minutes to complete. Register now »