NCBI ROFL: Real men prefer curvy cakes and straight snakes.

By ncbi rofl | November 14, 2011 7:19 pm

Emotional valence modulates the preference for curved objects.

“Previous studies have shown that people prefer objects with curved contours over objects with sharp contours. However, those studies used stimuli that were mainly neutral in emotional valence. We tested here the interplay between visual features and general valence as positive or negative. After replicating curvature preferences for neutral objects, we used positive (cake, chocolate) and negative (snake, bomb) stimuli to examine if emotional valence-through response prioritisation-modulates the preference for curved objects. We found that people indeed preferred the curved versions of objects to the sharp versions of the same objects, but only if the objects were neutral or positive in emotional valence. There were no difference in liking for objects with negative emotional valence. This is evidence that the aesthetic response is adaptive, in this case prioritising valence over contour as demanded by the general semantic classification.”

Photo: flickr/Charles Haynes

Related content:
Discoblog: NCBI ROFL: What does a generic Mormon look like? The answer probably won’t surprise you…
Discoblog: NCBI ROFL: Get angry. Get noticed.
Discoblog: NCBI ROFL: Canine analogs of human personality factors.

CATEGORIZED UNDER: feelings shmeelings, NCBI ROFL

Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!


Quirky, funny, and surprising science news from the edge of the known universe.

About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing").Follow us on twitter: @ncbirofl


See More

Collapse bottom bar