NCBI ROFL: People prefer dance clubs that smell like peppermint.

By ncbi rofl | December 7, 2011 7:10 pm

Can Ambient Scent Enhance the Nightlife Experience?

“Ever since smoking was prohibited in restaurants, bars, and clubs, undesirable smells that were previously masked by cigarette smoke became noticeable. This opens up opportunities to improve the dance club environment by introducing pleasant ambient scents that mask the unwanted odors and to allow competing clubs to differentiate themselves. A field study was conducted at three dance clubs using a 3 × 3 Latin square design with pre- and post-measurements of no-scent control conditions. The three scents tested were orange, seawater, and peppermint. These scents were shown to enhance dancing activity and to improve the evaluation of the evening, the evaluation of the music, and the mood of the visitors over no added scent. However, no significant differences were found between the three scents.”

Bonus figure from the full text
“Fig. 2. The adapted version of the three visual scales of the Self-Assessment Manikin used in the present study”:

Photo: flickr/ob1left

Related content:
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Discoblog: NCBI ROFL: ‘Lager, lager shouting’: the role of music and DJs in nightclub disorder control.
Discoblog: NCBI ROFL: Head banger’s whiplash.

WTF is NCBI ROFL? Read our FAQ!

CATEGORIZED UNDER: NCBI ROFL, smell you later
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NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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