NCBI ROFL: The effect of women's suggestive clothing on men's behavior and judgment: a field study.

By ncbi rofl | January 24, 2012 8:44 pm

“Numerous studies have shown that men overestimate the sexual intent of women based on their clothing style; however, this hypothesis has not been assessed empirically in a natural setting. This small field study measured the time it took for men to approach two female confederates sitting in a tavern, one wearing suggestive clothes and one wearing more conservative clothes. The behavior of 108 men was observed over 54 periods on 16 different nights in two different taverns. The time it took for the men to approach after initial eye contact was significantly shorter in the suggestive clothing condition. The men were also asked by male confederates to rate the likelihood of having a date with the women, and having sex on the first date. The men rated their chances to have a date and to have sex significantly higher in the suggestive clothing condition. Results are discussed with respect to men’s possible misinterpretation that women’s clothing indicates sexual interest, and the risks associated with the misinterpretation.”

Photo: Flickr/philosophygeek

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CATEGORIZED UNDER: duh, NCBI ROFL, scientist...or perv?
  • http://twitter.com/sweetzmbejesus Chad Pope

    pubmed searches have now turned pornographic. think the lab manager will find out?

  • http://profiles.google.com/justin.king323 Justin King


    Results are discussed with respect to men’s possible misinterpretation that women’s clothing indicates sexual interest” …

    Misinterpretation?  Try another field study with one “average joe” and one male underwear model against women in “suggestive clothing” and measure the difference in reaction.  I’m willing to bet dollars to donuts it’s not “misinterpretation” as much as it’s “my bait caught too small of a fish”.  I’ve yet to find a girl who thinks 9″ heels and constantly adjusting to stay in her top is “comfortable”.

  • Megancyber

    Oh course religion say it’s men who don’t have to control themselves but the womenz who need to stay covered so men can think with the brains between their ears instead of between their legs. Women are satan doncha know?

  • Megancyber

    Oh course religion say it’s men who don’t have to control themselves but the womenz who need to stay covered so men can think with the brains between their ears instead of between their legs. Women are satan doncha know?

  • Vasim

    Nice Post.. Keep up the good work.. http://www.shop.inonit.in

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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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