NCBI ROFL: Does it take one to know one? Endorsement of conspiracy theories is influenced by personal willingness to conspire.

By ncbi rofl | January 25, 2012 7:07 pm

“We advance a new account of why people endorse conspiracy theories, arguing that individuals use the social-cognitive tool of projection when making social judgements about others. In two studies, we found that individuals were more likely to endorse conspiracy theories if they thought they would be willing, personally, to participate in the alleged conspiracies. Study 1 established an association between conspiracy beliefs and personal willingness to conspire, which fully mediated a relationship between Machiavellianism and conspiracy beliefs. In Study 2, participants primed with their own morality were less inclined than controls to endorse conspiracy theories – a finding fully mediated by personal willingness to conspire. These results suggest that some people think ‘they conspired’ because they think ‘I would conspire’.”





Photo: flickr/kyz

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  • Peter Samir Ek

    This article is exactly what THEY would like us to believe!  


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NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl


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