NCBI ROFL: "Say it…near the flower shop": further evidence of the effect of flowers on mating.

By ncbi rofl | September 12, 2012 7:00 pm

“For millennia, flowers have been used to convey romance. In this study, 18-25-year-old women (N = 600) walking alone in a shopping mall were approached by an attractive 20-year-old male-confederate who solicited them for their phone number. The women were solicited as they were walking in the area of a flower shop, a cake shop, or a women’s shoes shop. It was found that women agreed more favorably to the confederate’s courtship solicitation when solicited in the area of the flower shop. Positive mood induced by exposure to flowers was used to explain these results.”

Photo: flickr/bobsfever

Related content:
Discoblog: NCBI ROFL: The effect of women’s suggestive clothing on men’s behavior and judgment: a field study.
Discoblog: NCBI ROFL: Women’s bust size and men’s courtship solicitation.
Discoblog: NCBI ROFL: Bust size and hitchhiking: a field study

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NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl


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