NCBI ROFL: That’s a lot of acronyms (ALOA).

By ncbi rofl | December 13, 2012 7:00 pm

Why e-Return Services Fail: A Psychological Contract Violation Approach.

“Abstract This study elucidates why and how e-return services (e-RS) fail, representing a preliminary attempt to explain the critical role of psychological contract violation (PCV) and explore its antecedents and outcomes in e-RS research. Based on marketing, psychology, and information systems-related studies, a theoretical framework is developed to correlate perceived fairness (PF), causal attribution (CA), and magnitude of negative outcome (MNO) with customers’ PCV. Additionally, based on trust (TR), exactly how PCV further influences customers’ stickiness intention (SI) is examined as well. Analysis results indicate that PF, CA, and MNO influence customers during both the evaluation stage and the customer receipt of e-RS, subsequently deriving PCV. These factors contribute to the subsequent success of e-RS, especially, customers’ TR and SI. Furthermore, recommendations are made on how firms should evaluate PCV and its influencing factors to prevent e-RS failure.”

Photo: flickr/Mike Licht,

Related content:
Discoblog: NCBI ROFL: Acronym win: the CHUMP study
Discoblog: NCBI ROFL: Want to forge a signature in Arabic? Better ask a woman.
Discoblog: NCBI ROFL: The unsuccessful self-treatment of a case of “writer’s block”.

NCBI ROFL. Real articles. Funny subjects.
Read our FAQ!


Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!


Quirky, funny, and surprising science news from the edge of the known universe.

About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl


See More

Collapse bottom bar

Login to your Account

E-mail address:
Remember me
Forgot your password?
No problem. Click here to have it e-mailed to you.

Not Registered Yet?

Register now for FREE. Registration only takes a few minutes to complete. Register now »