NCBI ROFL: Why poor, hungry men prefer bigger breasts.

By ncbi rofl | March 15, 2013 12:00 pm

This ambitious study set out to answer the question “Why do men like big boobs?” The researchers’ hypothesis is that big breasts signal access to resources, such as food and money, which they test using a set of animated women with various boob sizes (see Figure 1),  some rich and poor Malaysians, and British college students entering and exiting their school cafeteria. The results? Read on to find out…

Resource Security Impacts Men’s Female Breast Size Preferences

“It has been suggested human female breast size may act as signal of fat reserves, which in turn indicates access to resources. Based on this perspective, two studies were conducted to test the hypothesis that men experiencing relative resource insecurity should perceive larger breast size as more physically attractive than men experiencing resource security. In Study 1, 266 men from three sites in Malaysia varying in relative socioeconomic status (high to low) rated a series of animated figures varying in breast size for physical attractiveness. Results showed that men from the low socioeconomic context rated larger breasts as more attractive than did men from the medium socioeconomic context, who in turn perceived larger breasts as attractive than men from a high socioeconomic context. Study 2 compared the breast size judgements of 66 hungry versus 58 satiated men within the same environmental context in Britain. Results showed that hungry men rated larger breasts as significantly more attractive than satiated men. Taken together, these studies provide evidence that resource security impacts upon men’s attractiveness ratings based on women’s breast size.”

Bonus figure from the main text:


Figure 1. Stimuli used in Study 1.

Photo: flickr/goldberg

Related content:
Discoblog: NCBI ROFL: Women’s bust size and men’s courtship solicitation.
Discoblog: NCBI ROFL: Men’s Preferences for Women’s Breast Morphology in New Zealand, Samoa, and Papua New Guinea.
Discoblog: NCBI ROFL: Putting suction cups on your boobs… for science!

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CATEGORIZED UNDER: NCBI ROFL, penis friday
  • http://www.facebook.com/Thomas.Arthur.Smith Arthur Smith

    “Why do men like big boobs?” I wonder if the scientists researching this issue have ever felt one. That would go a long way towards solving the issue. The explanations postulated above suggest they haven’t, and they require a level of reason and practical thinkng that most men aren’t capable of, or even interested in. Just my little contribution to science.

  • Reese Houser

    Wow, I would love
    to read this one. I find the subject fascinating and would love to know more
    about the latest studies and research.

    http://www.brilliantpapers.com

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