Customer service as a function of shopper’s attire.

“A field experiment explored whether a female shopper’s appearance would influence the customer service she received. Specifically, a female confederate dressed in formal work clothes (skirt and blouse) or informal gym clothes (tights and t-shirt) entered a series of randomly selected women’s clothing stores in a large mall and proceeded to “shop.” (more…)

The effect of waitresses’ touch on alcohol consumption in dyads.

“A total of 96 men and 48 women participated in a study on the effect of touch in the natural setting of public taverns in the United States. Participants in the same-gender (men-men) or mixed-gender dyads were either touched or not touched by waitress confederates. (more…)

“Previous research examining players of massively multiplayer online games (MMOGs) suggests that players form meaningful relationships with each other. Other research indicates that people may derive social support from online sources, and this social support has been associated with greater well-being. This study used an online survey of players (N = 206) of the MMOG World of Warcraft (WoW) to examine if social support can be derived from MMOGs and to examine its relationship with negative psychological symptoms. (more…)

Machiavellianism scores and self-rated performance of automobile salespersons.

“Machiavellianism (Mach-B) was positively correlated with self-reported number of vehicles sold and income in two samples of 80 car salespersons. The Mach-B scale showed higher internal consistency and significant relationship with sales performance. (more…)

“This study explored the effects of respondent gender, gender combination (male teacher/female student versus female teacher/male student), and teacher age (24 versus 39-years-old) on the perception of a sexual relationship between a teacher and a 16-year-old student. (more…)

“Three studies showed that drivers leaving a public parking space are territorial even when such behavior is contrary to their goal of leaving. In Study 1 (observations of 200 departing cars), intruded-upon drivers took longer to leave than nonintruded-upon drivers. In Study 2, an experiment involving 240 drivers in which level of intrusion and status of intruder were manipulated, drivers took longer to leave when another car was present and when the intruder honked. (more…)

“Questions about origins of human warfare continue to generate interesting theories with little empirical evidence. One of the proposed explanations is sexual selection theory. Within and supportive of this theoretical framework, the authors demonstrate a mating-warring association among young heterosexual men in four experiments. (more…)

The influence of gender on ability to simulate handwritten signatures: a study of Arabic writers.

“This study investigates whether a writer’s gender can be determined from an inspection of simulated signatures written in the Arabic alphabet or Arabic abjad. It is generally believed that the penmanship of female writers is superior to male writers. There is also reason to expect that superiority in writing skill might contribute to success in simulating the signatures of other writers. (more…)

“The response to seeing a man riding a unicycle was reported to be consistently related to the viewer’s sex and stage of physical development. To see if this observation was universal, observations of responses were collected from 23 male and 9 female unicyclists aged 15-69 years, with 2-40 years cycling experience across four continents. (more…)

Becoming a vampire without being bitten: the narrative collective-assimilation hypothesis.

“We propose the narrative collective-assimilation hypothesis—that experiencing a narrative leads one to psychologically become a part of the collective described within the narrative. In a test of this hypothesis, participants read passages from either a book about wizards (from the Harry Potter series) or a book about vampires (from the Twilight series). Both implicit and explicit measures revealed that participants who read about wizards psychologically became wizards, whereas those who read about vampires psychologically became vampires. (more…)