
What global warming?
What the weather’s like affects some people’s beliefs about global climate change, a new study found: On hot days, they’re all over it, but on cold days, they’re not so sure.
This is not impressive, people. It’s called “global,” meaning not just what you personally felt when you walked out the door this morning. “Climate” also means something different from “weather”, and “change” could mean things will get warmer, colder, or just plain different. On unusually chilly days, these climatically labile folks are 0 for 3.
If only that was the worst of it. A string of studies have shown that people are comically bad at consistently thinking, well, anything when it comes to climate change. Even miniscule differences in what we’re up to at the moment or how we’re asked can have a big effect on what people think of climate change and what they’re willing to do to help. Here are five more ridiculously simple things that get people to change their minds:
What’s on TV. I’m sure you all remember the 2004 hit film The Day After Tomorrow, in which global warming throws Earth into a new ice age, all of a sudden, much to everyone’s surprise. After the movie came out, one study showed, people believed in global warming more, worried about it more, and felt it was more dangerous than they had a few weeks earlier. Where data fail, have Jake Gyllenhaal run through the streets of an ice-bound New York.
Wording of what’s happening. About 10% more people think weird things will happen to Earth’s climate when you call those weird things “climate change” than “global warming,” a study in March found—because the exact phrasing is what’s really important here, not the weird-climatic-things part.
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