Tag: 10:10

Climate Change Activists' Head-Exploding Ad May Have Gone a Bit Far

By Jennifer Welsh | October 5, 2010 1:40 pm

Warning: Some viewers might find the video below disturbing and graphic.

In a move that some are calling a misguided publicity stunt, the environmental activist group 10:10 Climate Change Campaign produced and released a gory and disturbing short film, similar to Plane Stupid’s “Polar Bear” video (warning: also gory), to promote the climate change action day scheduled for October 10, 2010 (or 10/10/10).

In the video above, people who don’t pledge themselves to 10:10′s cause (including school children and Gillian Anderson) are exploded into red, chunky goo with the press of a button. It was released last week and has resulted in a media backlash, including Sony’s retraction of support of the cause. It even inspired a cartoon.

Not only does the video offend and disgust, but the New York Times’s Dot Earth Blog summarized another main problem with the video–the dark shadow the negative publicity has spread over the entirety of the climate change debate:

If the goal had been to convince people that environmental campaigners have lost their minds and to provide red meat (literally) to shock radio hosts and pundits fighting curbs on greenhouse gases, it worked like a charm. Of course the goal might have been buzz more than efficacy. Too often these days, that’s the online norm. They succeeded on that front. I, among many others, am forced to write about it. Congratulations.

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