Every year, the Sense About Science group puts out a list of some of the most egregious blunders made in science and medicine during the past 12 months. But they’re not talking about surgeons’ errors or the research mistakes of lab workers; instead, SAS focuses on celebrities who adopt fad diets and bogus healing remedies, and then spread the nonsense around the world.
In 2010, many celebrities–including David Beckham, Robert De Niro, and Shaquille O’Neal–jumped on the “Power Balance” sports fad (don’t actually go to that website, it will make you stupider). This absurd system suggests that plastic bracelets and pendants with holograms will optimize the body’s natural energy flow because they’re “designed to resonate with and respond to the natural energy field of the body.”
Sigh, I suppose we actually have to say this: There is no way a hologram could change your athletic ability. The website doesn’t even try to explain the company’s “science.” But just so we cheapies don’t all go around strapping our credit cards to ourselves before a long run, Michael Blastland responded to a claim from Shaq (who endorses the product) that the bracelets help him win basketball games. From the SAS report (pdf):