Tag: clubbing

Scientists to Nightclub Owners: For Happier Customers, Cover Up Pit Stink With Delicious Fragrances

By Veronique Greenwood | May 18, 2011 12:16 pm

orange nightclub
“Refreshing” orange scent perked dancers right up.

Air fresheners aren’t just for Grandma anymore.

Dutch scientists suggest that as smoking bans mean club-goers can now smell all the nasty beer, puke, sweat, and so on in nightclubs, owners may want to spritz their businesses with “carefully selected fragrances [that] can enhance dancing activity, improve the overall perception of the evening, and improve how nightclub goers rate the music as well as their mood,” as a press release puts it. In true scientific fashion, the researchers then went clubbing to test their hypothesis.

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