What’s a quick way to make some cash? Sell advertising space on anything you’ve got. That’s what a proposed bill suggests to put a dent in California’s $19 billion deficit. If the bill gets passed, the state will roll out digital car license plate ads for traveling promotion.
While the car is in motion, the plates will display the driver’s standard license plate number, but four seconds after stopping the magic happens. The plates will then flash ads alongside the number until the car starts to move again.
This bill was the bright idea of Curren Price, a democratic state senator from Los Angeles, who told the AP:
“We’re just trying to find creative ways of generating additional revenues,” he said. “It’s an exciting marriage of technology with need, and an opportunity to keep California in the forefront.”