Gap cards and cell phones and, quite possibly, kittens. These are a few of Todd Davis’s favorite things.
Actually, not. These are the favorite things of the thirteen criminals who stole Davis’s identity and used it to apply for credit cards and cell phone accounts. Davis’s true delight is plastering billboards with his social security number to demonstrate his confidence in his identity theft protection company, LifeLock. Obviously, his company’s services leave a little something to be desired.
On Tuesday the Federal Trade Commission promised Davis that he’ll be doing more than blushing—LifeLock must pay twelve million dollars for deceptive advertising and for failing to secure customer data.
Wired reports:
“In truth, the protection they provided left such a large hole … that you could drive that truck through it,” said FTC Chairman Jon Leibowitz, referring to a LifeLock TV ad showing a truck painted with Davis’s Social Security number driving around city streets.
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Imagine dropping a few hundred dollars for a bottle of “premium wine” only to discover it tastes like plonk! For years, collectors of fine wines have gone to great lengths to ensure that the wine they buy is indeed of the advertised quality and age. From tamper-proof caps to prevent the dilution of a premium wine with cheap stuff to an electric tongue that can distinguish fine wines, connoisseurs have tried their best not to get ripped off. Now, they have another trick at their disposal, and this one involves an atom bomb.
According to new research, collectors can avoid purchasing a faked bottle of an old vintage by running the wine through a “bomb pulse” test, which uses the radioactive material present in air to date the wine. The system is accurate enough, say scientists, to date your wine’s vintage up to a year of its production–so that a collector can be certain, for example, that a Chateau Lafite Rothschild 1982 isn’t actually a child of the aughts.
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These days, fraud is in. The latest example is a biotech executive who forged documents, lied to his lawyers, and pretended to be his own doctor to fake having cancer as a way of wriggling out of a lawsuit.
Howard Richman admitted yesterday that he lied to a federal judge about having stage 3 colorectal cancer in order to avoid a trial being brought by the U.S. Securities and Exchange Commission for lying about the development of a synthetic blood substitute. In 2003, he stated publicly that the Cambridge, MA-based Biopure Corporation’s development of Hemopure, a synthetic blood made from cow hemoglobin, was progressing smoothly. Too bad it was a big fat lie: In reality, the clinical trials had failed to get FDA approval.
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