Compare the Wikipedia entry for Teenage Mutant Ninja Turtles with the entry for friendship bracelets, and you’ll find a disparity: the sword-swinging reptiles have garnered far more words than the school-days token of friendship. The Wikimedia Foundation, which runs Wikipedia, sees disparities like these as the outcome of a much more serious one: only about 13 percent of Wikipedia’s hundreds of thousands of contributors are women.
This gender gap was discovered in a recent study of Wikipedia entries (pdf). The average contributor, it turns out, is a mid-twenty-something-year-old male. To begin to close the gender gap, Wikimedia Foundation Executive Director Sue Gardner has set a goal for the company: to increase the number of female writers to 25 percent in the next four years.
As the New York Times reports:
Her effort is not diversity for diversity’s sake, she says. “This is about wanting to ensure that the encyclopedia is as good as it could be,” Ms. Gardner said in an interview on Thursday. “The difference between Wikipedia and other editorially created products is that Wikipedians are not professionals, they are only asked to bring what they know…. Everyone brings their crumb of information to the table,” she said. “If they are not at the table, we don’t benefit from their crumb.”