Reaching out through his Twitter account (where he has more than a million followers), Newark, New Jersey mayor Cory Booker rallied his troops of plows and shovelers to the places they were needed most. A few examples from TIME’s article on Booker’s heroic efforts:
“Just doug [sic] a car out on Springfield Ave and broke the cardinal rule: ‘Lift with your Knees!!’ I think I left part of my back back there,” he reported in one message. One person let Booker know, via Twitter, that the snowy streets were preventing his sister from buying diapers. About an hour later, Booker was at the sister’s door, diapers in hand.