Oxytocin is the brain’s love hormone—without it, we might not ever fall in love or attempt monogamy. We know that the hormone releases “happy” feelings during events from nursing to orgasm, and is the reason why people feel a chemical “bond” with a partner. And now, scientists have found that the hormone can also boost the sex appeal of complete strangers.
A University of Bristol study tested 96 men and women in a double-blind test by spraying them with either oxytocin or a plecebo. The subjects were then asked to rate pictures of 48 men and women for attractiveness, and 30 for trustworthiness. Sure enough, the participants that had sniffed the love hormone tended to rate the random people in the pictures as better looking or more trustworthy.
Psychologist Angeliki Theodoriduou, who led the study, found that regardless of their gender or mood, the people under the influence of oxytocin were more likely to like the strangers in the pictures.
While the researchers didn’t look at why oxytocin has such pull, they reckon the hormone’s effect on the brain is so strong that it suppresses any fearful emotions people would normally feel.


Thirty-something women of the world, fear not! Science is working to bring a solution to the “delaying motherhood” dilemma. 