Is this milkshake better than yours?
Congratulating yourself on that calorie-conscious salad might just make you feel hungrier, scientists are now finding—better to close your eyes, take a bite, and pretend you’re eating ice cream.
We’ve already heard in recent years that eating imaginary M&Ms or cheese cubes can give you some of the satiety of the real thing: In a 2010 paper, researchers found that contrary to popular belief, imagining eating such foods in vivid detail actually made subjects eat fewer M&Ms, cheese chunks, and so on. Now, scientists have found that if you believe a shake is low in calories, you’ll feel less satisfied than people who think the shake was an indulgence, even when you’re both drinking the same shake. What gives?