Tag: Kelly Brownell

To Keep to Your Diet, Pretend You're Constantly Breaking It

By Veronique Greenwood | June 6, 2011 2:26 pm

milkshake
Is this milkshake better than yours?

Congratulating yourself on that calorie-conscious salad might just make you feel hungrier, scientists are now finding—better to close your eyes, take a bite, and pretend you’re eating ice cream.

We’ve already heard in recent years that eating imaginary M&Ms or cheese cubes can give you some of the satiety of the real thing: In a 2010 paper, researchers found that contrary to popular belief, imagining eating such foods in vivid detail actually made subjects eat fewer M&Ms, cheese chunks, and so on. Now, scientists have found that if you believe a shake is low in calories, you’ll feel less satisfied than people who think the shake was an indulgence, even when you’re both drinking the same shake. What gives?

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CATEGORIZED UNDER: Food, Nutrition, & More Food
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