If requiring stores to label their cell phones with radiation-output levels wasn’t enough, San Francisco has found a new way to revel in cell phone hysteria: Now one of its trendy maternity boutiques sells radiation-shielding maternity clothes.

These clothes are specifically designed to shield their little unborn hipster babies from computer and cell phone radiation. Radiation-shielding maternity clothing has been popular in China for years, but a young company is now marketing its line of Belly Armor directly to San Francisco’s expectant mothers.

The clothing, which start at $59 for a T-shirt, is made by a company called RadiaShield, whose website encourages expectant mothers to “protect their child within” from the radiation of daily lives. Fact check: most of the radiation that a cell phone emits is actually a low-frequency, non-harmful type of radiation called non-ionizing radiation. It doesn’t contain enough energy to remove electrons from an atom, unlike higher-energy, higher-frequency, known-to-be harmful radiations like x-rays and UV light.

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The iCEphone, developed by a company unfortunately called The Medical Phone, is a strange mish-mash of features and one of the weirder items to be seen at this year’s CES. First, the thing has a unique three-part form factor, with three slabs attached side-to-side by funky hinges that let the slabs fold either way–like a Z or like an S–and are stiff enough to hold the phone in any of those configurations (see the video if this doesn’t make any sense). The phone is ruggedized (including rubber bumpers), fairly large and bulky, and comes in bright colors like fuchsia and orange. It has built-in medical monitoring, a touchscreen, a trackpad, gaming features like multiple “triggers,” and a full qwerty keyboard, including the bonus Windows keys that let you perform such feats as the famous ctrl-alt-delete.

What, you may wonder, the hell is going on here?

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