OK Go strikes again.
Their last video memorably featured a Rube Goldberg machine that filled a two-floor warehouse and took four minutes to complete its sequence of wonder and mayhem. This time, the tech-happy band recruited Jeff Lieberman and Eric Gunther–artists, musicians, and all-around interesting guys–to direct the video.
Together, the team warped time. Check out the video, and read below for some details about the project from Lieberman.
“The fastest we go is 172,800x, compressing 24 hours of real time into a blazing 1/2 second. The slowest is 1/32x speed, stretching a mere 1/2 second of real time into a whopping 16 seconds. This gives us a fastest to slowest ratio of 5.5 million. If you like averages, the average speed up factor of the band dancing is 270x. In total we shot 18 hours of the band dancing and 192 hours of LA skyline timelapse – over a million frames of video – and compressed it all down to 4 minutes and 30 seconds! Oh and don’t forget, it’s one continuous camera shot.”
“We also made a special friend in the process. Her name is Orange Bill and she’s a goose. You will agree that she clearly has a future in music videos.”
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You’ve probably seen a Rube Goldberg machine in a science museum sometime, and watched with amusement while balls rolled down tracks or balloons inflated, triggering other mechanical events in a complicated chain reaction. But we guarantee you’ve never seen a Rube Goldberg machine quite like this.
When the rock band OK Go, justly famous for its treadmill dancing video, decided to make a new music video for its song “This Too Shall Pass,” the rockers tapped the artsy engineers at Syyn Labs to do something really special. The result was this 4-minute Rube Goldberg machine that plays part of the song, synchronizes with the beat, and involves the band members getting very messy. It runs the length of a two-story warehouse, and the action was filmed in a single shot. With no further ado, we give you: The mother of all Rube Goldberg machines.
Update: Check out the newest OK Go video, which warps time in many amusing ways. It also features a charismatic goose.
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Video: OK Go / Synn Labs