Ford CEO Alan Mulally recently wrapped up today’s keynote speech, an argument that the company is not only working hard to incorporate technology into its cars but also into its corporate DNA; “we are a car company but we are learning to think and act like an electronics company,” said vice president of product development Derrick Kuzak during speech time borrowed from Mulally. Emulating the successful tech industry could be an important move for the company, especially at a time when two-thirds of the Big Three require massive government intervention to stay afloat–a fact that was never mentioned outright but gave the talk a special relevance.
Whether Ford succeeds in its goal of creating a technology-oriented “new Ford Motor Company” depends on how good those technologies are. Mulally and other Ford officials mentioned 5 main information technologies that they said were making the company the hands-down leader in in-car information, entertainment, and connectivity:
