Fast Company has a write up of the survey, concluding:
What can we learn from this data? Smart gadgets are pervasive. They’re already changing long-held habits, and doing so very fast. If you’re a content creator on almost any platform, you’ll need to be aware of how your audience’s attention is changing, and if you’re a marketer then think of the plethora of new ways to appeal to the public through their emerging habits.
One thing I notice about reading on the Kindle is that I’m more likely to finish books I begin front-to-back, because the device keeps my place. Flipping through the “book” is actually not as fluid, so in some ways I guess the Kindle is enforcing a retro-traditional reading style on me.