The results are striking. An African-American man would have to earn $154,000 more than a white man in order for a white woman to prefer him. A Hispanic man would need to earn $77,000 more than a white man, and Asian man would need, remarkably, an additional $247,000 in additional annual income.
So do women value ethnicity over income in a mate? They certainly seem too. If income was the more important factor in mate choice these numbers would be small; it would take very little additional income to entice a woman to date a man of a different race. The fact that the numbers are so large suggests that a man’s race is significantly more important that his income.
And men? Well the problem is that men don’t seem to care about income at all. So even though their behaviour suggests they care less about their partner’s race than women do, the income needed to encourage them to make the trade-off between races is incalculably large. To really estimate how much men care about race you would have to find a different measure, like perhaps physical beauty.
First, there has been research controlling for physical beauty. So the white male disinclination toward black females can be accounted for mostly by the fact that they aren’t as physically attracted to them. When you limit the sample of black women to those which they are physically attracted to the discrepancy mostly disappears. In contrast, when you similarly constrain the samples of black men which white women judge as attractive the discrepancy in dating preference remains (the same when you do so for Asian men).
All this is not new. I blogged this two years ago, and have gotten bored with the topic (there a regular series of papers which confirm the finding in different circumstances). The sex difference in race preference in the dating literature seems relatively robust. Women care about the race of their partners far more than men, all things equal (in fact, much of the literature suggests men are not concerned about race very much when you control for other background variables). If a site brands itself as “Big Think”, it would be nice to add some value.