In his own words:
For this [National Science Foundation-supported film] to be a success, your help is needed. It needs to be seen. Tell your family and friends, colleagues and students, local teachers, etc., about it. Forward it on to people you know. Blog it, tweet it, facebook share it, etc. Crucially, remember that it is designed to be not just for people who already know they have an interest in science, but others too, so make no assumptions about who might like it… just please send it. Thanks.