
By Jon Winsor
Rick Perry leaves a lot to be desired on science policy. But paradoxically, his campaign makes rigorous use of the scientific method–more than any other campaign. According to reporter Sasha Issenberg, the Perry campaign has a team they call “the eggheads” who advise them on what campaign appearances they should schedule and when. Here’s Issenberg interviewed in the New York Times:
No candidate has ever presided over a political operation so skeptical about the effectiveness of basic campaign tools and so committed to using social-science methods to rigorously test them.
As the 2006 election season approached, the governor’s top strategist, Dave Carney, invited four political scientists into Perry’s war room and asked them to impose experimental controls on any aspect of the campaign budget that they could randomize and measure. Over the course of that year, the eggheads, as they were known within the campaign, ran experiments testing the effectiveness of all the things that political consultants do reflexively and we take for granted: candidate appearances, TV ads, robocalls, direct mail. These were basically the political world’s version of randomized drug trials, which had been used by academics but never from within a large-scale partisan campaign… (more…)

By Jon Winsor








