Largest US Employer Adopts Virtual Reality Training

By Jeremy Hsu | June 14, 2017 10:16 pm
A Walmart employee experiences virtual reality training. Credit: STRIVR

A Walmart employee experiences virtual reality training. Credit: STRIVR

Virtual reality technology that has helped train NFL quarterbacks could also soon provide virtual training experiences for hundreds of thousands of Walmart associates. By the end of 2017, Walmart plans to roll out virtual reality training to the 140,000 associates who complete the retail giant’s training academy program each year. The move by the largest private employer of American workers may represent the biggest step yet for virtual reality training.

The immersion that comes from wearing virtual reality headsets and running through specific training software can lead to both more efficient and engaging learning experiences that keep people’s attention. Such experiences also offer safer opportunities to prepare people for potentially risky or dangerous situations. That could mean giving NFL quarterbacks repeat opportunities to practice making split-second decisions without running the risk of injury from getting tackled by a 300-pound lineman. Or it could mean enabling Walmart associates to experience the chaos of bargain-hunting crowds swarming into a Wal-Mart Store during a Black Friday sales event. The planned Walmart rollout of such virtual reality training to its training academies is “probably one of the largest if not the largest” deployments of virtual reality training in the history of the technology, says Derek Belch, founder and CEO of STRIVR Labs.

“This is the watershed moment that everybody will be talking about,” Belch says. “We now have the plan in place to put virtual reality in front of an entire company’s training force.”

Walmart first caught wind of STRIVR Labs’ technology because of the startup’s focus on providing virtual reality training for athletes in American football, basketball and other sports. A Walmart employee who is a donor to the University of Arkansas football team happened to see STRIVR’s technology in action, and so began STRIVR’s collaboration with America’s largest private employer to take virtual reality training mainstream. It’s a significant step given Walmart’s stature as the employer of more than 1.5 million American workers.

Experiencing Black Friday in Virtual Reality

Walmart wanted a mix of virtual reality training experiences to prepare Walmart associates in their daily interactions with customers, handling unexpected but rare incidents or disruptions, and being mentally prepared for the claustrophobic crush of the expected holiday crowds. That meant working with the STRIVR team to figure out how much time and space was needed in Walmart stores to create the virtual reality experiences for certain situations.

The STRIVR team also faced the special challenge of capturing the experience of huge crowds swarming into Walmart stores for holiday sales events such as Black Friday. Belch and some other colleagues spent Thanksgiving night hunkered down in a Walmart store to capture 360-degree video footage of the packed crowds that can test even the most seasoned Walmart associates.

“Just to allow associates to experience that, the instructors can say ‘We weren’t kidding, this is what happens when there’s wall-to-wall people,'” Belch says. “Also, there are things pertaining to the customer experience where people can learn to make the right decision when they’re frazzled.”

Walmart plans for all of its training academies to incorporate virtual reality experiences by the end of 2017. Credit: STRIVR

Walmart plans for all of its training academies to incorporate virtual reality experiences by the end of 2017. Credit: STRIVR

It’s unclear how much time each Walmart associate will get to experience these virtual reality training modules during the training academy program. But the STRIVR technology enables Walmart to project the wearer’s view from inside a virtual reality headset to a large TV screen, so that other members of the class can also learn from the experience.

STRIVR ended up creating virtual reality training modules ranging in length from 45 seconds to five minutes. Some of the training modules feature interactive choices that require the Walmart associates to make decisions. But others merely focus on exposing associates to certain experiences. Walmart has been testing out the VR training modules in 31 training academy sites for the past four months as a step toward full deployment.

Making the Most of Virtual Reality Training

These are still fairly early days for virtual reality training. But STRIVR seems confident that virtual reality training produces objectively better results than traditional training methods based on its success with training athletes such as NFL football players. Similarly, Walmart’s decision to expand the use of virtual reality training to all 200 of its training academy sites is based on the retail giant seeing good results during the pilot phase of testing out the virtual reality training.

Still, Belch pointed out that questions remain about how to make the most of virtual reality training. For example, researchers are still figuring out how much time is ideal for training sessions and how much rest is required in between. STRIVR knows from its past work with athletes that experiential or mental reps in practicing the same scenario matter in the learning experience. Ideally, the startup wants to create training experience that provide more mental reps with shorter and quicker sessions.

The startup also faces new challenges as it scales up its business with new clients such as Walmart. Each new customer requires custom, tailor-made virtual reality experiences based on its individual needs. That extra work required remains a “hurdle to widespread adoption” of virtual reality training, Belch says. STRIVR has already boosted the number of people on it payroll to about 50 employees with new sales and account managers, technical support staff and engineers to handle the expanded workload.

Technical difficulties can also arise because of unexpected software updates from virtual reality headset manufacturers, Belch explains. That would normally be frustrating under the best of experiences, but can be potentially crippling if virtual reality training is expected to work smoothly at scale for large business clients.

But perhaps the biggest challenge is about a company’s willingness to change its view of how it trains its employees. Belch praised Walmart’s willingness to commit the time and resources to learning how it could use virtual reality training on a broad scale and on a daily basis.

“This is about more than the technology, it’s about cultural and ideological shifts as it pertains to training and how much an organization is willing to change,” Belch says. “That’s our biggest hurdle and it has nothing to do with technology.”

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  • OWilson

    Trampling each other and fighting over cut price goods, is distinctly Third World behavior, except that it would never occur in my fave Banana Republic soon to be home! :)

    Rather than prepare employees for the out of control “swarms”, a little security and regulation should be demanded from the operators. If it were a restaurant, a night club, or airplane, this stuff would never be allowed.

    Regulate the number of people who come in so they don’t pose a danger to themselves and others, so they can all shop in peace.

    (Come to think of it, that’s what civilized countries used to do with their immigrants, too! :)

    • http://www.mazepath.com/uncleal/qz4.htm Uncle Al

      “Third World behavior” Hutus and Tutsis and their very personal toe-to-toe social engagement over limited goods, 1994.

  • http://www.mazepath.com/uncleal/qz4.htm Uncle Al

    more efficient and engaging learning experiences Walmart semi-skilled meats at most punch smarter than they are displays.

    Managerial classes’ rewards enforce arbitrary rules, counted things, and avoided perceived risk. Higher education is a costly dysfunctional joke. Lower education is truculently lowered by psychological classes’ invalid processes (rules), self-serving counted things, and bleated social intent (avoided risk).

    Walmart decorates fey management with ditsy psychology and brazen technology, obtaining con-fusion. Amazon triumphs by selling stuff absent meat and real estate costs.

    • http://secure51.com Tyler Jenkins

      I work from ease and comfort of my place, through very simple gigs that solely usually requires from you a Laptop or computer and even internet connection and I am just pleasant than ever… After six months time in this work and i got made in total 36 thousand dollars… Ordinarily I get close to eighty bucks/hour and work for three to four hours time daily.And tremendous factor regarding this task is that you can also supervise time and effort whenever you do the job and for how much time as you may like and you generate a check weekly.>>>> VZTURL.COM/bnk55

  • Alan

    Just another example of automation replacing humans. VR provides more consistent and higher quality training than an army of inefficient and inadequate (and costly) human trainers. Walmart retail model weakness is the required store personnel. Walmart works hard to get the most out of the fewest humans, yet try to maintain a minimum level of customer service and security (use “free” police instead of security guards). Final solution? Online sales? Robot sales staff?

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Lovesick Cyborg

Lovesick Cyborg examines how technology shapes our human experience of the world on both an emotional and physical level. I’ll focus on stories such as why audiences loved or hated Hollywood’s digital resurrection of fallen actors, how soldiers interact with battlefield robots and the capability of music fans to idolize virtual pop stars. Other stories might include the experience of using an advanced prosthetic limb, whether or not people trust driverless cars with their lives, and how virtual reality headsets or 3-D film technology can make some people physically ill.

About Jeremy Hsu

Jeremy Hsu is journalist who writes about science and technology for Scientific American, Popular Science, IEEE Spectrum and other publications. He received a master’s degree in journalism through the Science, Health and Environmental Reporting Program at NYU and currently lives in Brooklyn. His side interests include an ongoing fascination with the history of science and technology and military history.

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