Can neuroscience really make us smarter, richer and sexier?
In recent years the brain has become a cultural icon. We’ve started looking to neuroscience to answer all kinds of personal and social questions – and solve all kinds of everyday problems. It seems like wherever you turn you’ll find someone claiming that neuroscience can help us to understand the world better and achieve more.
In my new YouTube video The Myth of the Brain, I explain why 99% of these claims are rubbish.