Der-der-der-DERR-der Der-der-der-DERR-de-DER-de-de-DERR-BOOM BOOM

By Ed Yong | December 4, 2009 11:34 am

For the last day, ScienceBlogs has been teasing some big news on Twitter. Perhaps we were all Belle de Jour in disguise? Maybe we would rip off our masks to reveal the mainstream media lurking underneath? Maybe we would even, gasp, shock, start blogging about science?

No, it’s none of these. The cat, now let loose from its bag/box in a flurry of collapsing probabilities, is that we’re joining up with National Geographic for a big, sciencey love-in.

There’ll be a fair bit of cross-promotion on both sites, and we suddenly get access to a massive archive of pics and videos. And to clarify, Not Exactly Rocket Science will remain unchanged in terms of style or content. It just means that, hopefully, new people will arrive and you existing readers will get links to nifty relevant content. And I am contractually bound to walk around wearing a giant yellow rectangle for a few days a week.


The official wording goes like this:

Dear Readers,

It is our great pleasure to bring you news of an exciting new partnership, starting today, between ScienceBlogs and National Geographic.

ScienceBlogs and National Geographic have at their cores the same ultimate mission: to cultivate widespread interest in science and the natural world. Starting today, we will work together to advance this common mission through new content, applications, and initiatives. We will bring acclaimed voices from National Geographic into our rich discussion on ScienceBlogs, and National Geographic will invite their worldwide audience to join the conversation. Our bloggers will gain new audiences and maybe even a few SciBlings…

Over the next few days, weeks, and months you will start to see the fruits of the SB-NG partnership take shape here on SB and on Nationalgeographic.com. We hope you’ll share with us your ideas and feedback for how we can make this partnership as valuable as possible for you.

ScienceBlogs and our 137 bloggers around the world strive to continually raise the bar of online science communication, and we are thrilled to be taking the next step with National Geographic. We look forward to bringing this new dimension to your ScienceBlogs experience.

Thank you for being a part of our community!

Now sing it with me: Der-der-der-DERR-der Der-der-der-DERR-de-DER-de-de-DERR-BOOM BOOM…

CATEGORIZED UNDER: Personal

Comments (4)

  1. Leilah

    Way to go! That’s excellent news. =) *hums*

  2. HP

    I prefer Albert Brooks’s lyrics (from “Twilight Zone: The Movie”): “Look at those apes there, look at the big mon-key in the tree! Boom! Boom!”

  3. bric

    This is all well and fine, but the Belle de Jour idea was way cooler.

  4. Congratulation. A well deserved honor.

NEW ON DISCOVER
OPEN
CITIZEN SCIENCE
ADVERTISEMENT

Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!

Not Exactly Rocket Science

Dive into the awe-inspiring, beautiful and quirky world of science news with award-winning writer Ed Yong. No previous experience required.
ADVERTISEMENT

See More

ADVERTISEMENT
Collapse bottom bar
+

Login to your Account

X
E-mail address:
Password:
Remember me
Forgot your password?
No problem. Click here to have it e-mailed to you.

Not Registered Yet?

Register now for FREE. Registration only takes a few minutes to complete. Register now »