Today is Towel Day, where fans around the world celebrate the works of beloved author Douglas Adams, a master of witty prose and observational humour. Consider his description of money:
“This planet has – or rather had – a problem, which was this: most of the people living on it were unhappy for pretty much of the time. Many solutions were suggested for this problem, but most of these were largely concerned with the movements of small green pieces of paper, which is odd because on the whole it wasn’t the small green pieces of paper that were unhappy.”
Adams was right to highlight the perceived link between money and happiness. Many people dream of the life they could lead if they won the lottery, a world of mansions, fine restaurants, and first-class travel. But few consider the costs. These fineries could lead to enjoyment overload, compromising our ability to savour life’s simpler pleasures, whether it’s a walk on a sunny day or the taste of a bar of chocolate. This idea of wealth as a double-edged sword is widely held and while it’s easy to suggest that it springs from jealousy, a new set of experiments supports the idea.
Jordi Quoidbach from the University of Liege showed that richer people aren’t as good as savouring everyday pleasures than their poorer counterparts. Even the mere thought of money can make us take mundane joys for granted. Normal people who were reminded about wealth spent less time appreciating a humble bar of chocolate and derived less enjoyment from it.