Tag: press releases

Does science journalism falter or flourish under embargo?

By Ed Yong | July 4, 2009 7:00 am

One of the highlights of the World Conference of Science Journalists was the final day’s heated debate about embargoes. For newcomers to the issue, journalists are often given press alerts about new papers before they are made publicly available, on the understanding that they aren’t reported before a certain deadline – the infamous embargo. This is why so much science news magically appears at simultaneously across news outlets. All the major journals (and many minor ones) do this with their papers, as increasingly do universities and other research institutions.

Vincent Kiernan (who has written a book deriding this practice) launched the first volley against embargoes by urging journalists to “just walk away” from them. He described them as a set of “velvet handcuffs”, leashing journalists to the goal of providing “infotainment or carry[ing] water for scientific establishments” instead of their giving people the information they need. To him, embargoes play on the “pack mentality” of journalists, luring them in with the fear of missing a story. Far from duplicating the same news as everyone else, society, he says, needs journalists to “follow news noses to find stories that establishment doesn’t want you to cover”. That is the key to flourishing in the era of new media – to provide unique content not via embargoed material.

Kiernan paved the road for an even more brutal (and much louder) onslaught by Richard Horton, editor of an obscure medical journal called the Lancet, who suffers from a 14-year embargo addiction. Looking like he was on the verge of spontaneously detonating (and noting with possible accuracy that he was about to get himself fired), he derided journalists for “equating reproduction with communication” and writing material filtered through the lens of biased press releases. “You’re sold your soul to publicity masquerading as science,” he shouted, adding that embargoes hand power over to journals, allowing them to dictate to institutions that have actually done the work.

To me, both these arguments are reflective of the massive conflation that pervaded the entire debate. The anti-embargo side consistently equated embargoes (which, let’s face it, are just time constraints) with the press releases they are actually constraining. Geoff Watts of BBC Radio also noted this conflation. A further logical leap was made in assuming that the very existence of press releases (and thus embargoes) necessarily leads to shoddy churnalism, and I’d like to think that this blog, at the very least, is an exception to that model.  

Similarly, the concept that ridding science reporters of embargoes would foment more investigative journalism is surely too simplistic. As Nick Davies discussed in his much earlier session, PR leads to poor journalism by exploiting structural problems that are already present – lack of reporters, tight deadlines and increasing workloads which lead to less time per story.

These overarching factors, much more so than any inherent laziness, are the reasons that even enterprising journalists regurgitate press releases. Stripping away embargoes, or even those releases, isn’t going to magically solve the underlying lack of time.  Fiona Fox of the Science Media Centre rightly picked Kiernan up for this failure to make the case that embargoes have precipitated a loss of investigative reporting. When pushed, he conceded that the “real problem is not the embargo”, it’s the competitive system we work in and time-specific nature of editorial demands.

What of the reverse question – will the loss of embargoes lead to a deluge of scoops? Watts thinks not, saying that scoops are relatively uncommon in science journalism. When they exist and are sufficiently big, they aren’t drowned out by other embargoed material. Indeed, Mark Henderson, Science Editor at the Times, noted that the embargo is a simple, benign “bilateral agreement about information provision that is often fetishised as a big rule”. It’s often not appreciated that if information is sourced through another route (investigative ones, say, rather than press alerts), then embargoes don’t apply and journalists are at liberty to report at their convenience (as Paul Sutherland did with his Mars scoop).

In light of this, Henderson noted that the much bigger problem is the Inglefinger rule, the draconian policy where a journal will only consider publishing research if it has not been submitted elsewhere or already reported. The rule scares researchers away from talking about their work for fear of the journal’s retribution. But critically, at that point in the proceedings, the news has not been embargoed and no press release has been written.

Watts summed it up by dismissing the embargo issue as a “minor technicality in larger debate about media”. He eloquently compared the lot of the journalist to that of a fighter pilot – parachutes aren’t desirable because it’s better that the plane doesn’t crash at all but until that risk is non-existent, you’d be daft to disregard this necessary safety measure. Likewise, embargoes provide both journalists and science as a whole with benefits that it would be remiss to ignore.

For a start, they “bring a measure of order to chaotic flow of events”. Predictability allows you to allocate time to more thorough investigation, contacting people, digging into background and so on. I wholeheartedly agree. I find it a tremendous help to be able to plan what I want to write about in a given week, to select the most interesting of forthcoming papers and to take time over assessing the quality of potential fodder. And I do this in my spare time; it’s even more pertinent for people working on busy news desks and particularly for broadcasters who need to deploy film crews.  

But first and foremost, the main benefit of embargoes is that they lead to more overall science coverage. While they may certainly skew the balance away from smaller journals, they also skew the balance towards smaller stories. Watts alluded to this, positing a hypothetical embargo-free world where important stories will get covered anyway, but those that fail to shatter earth (such as this piece on the learning ability of sticklebacks) simply won’t get in. If these interesting but less practically important works do somehow fight off competition for column space in one paper, it is unlikely that opposition outlets will pick them up. And that will be a massive shame for science and the general public alike.

As far as I’m concerned, this is the winning argument. I am a scientist first and a journalist second and my concern is far less for the prevalence of investigative journalism than it is for giving the public more and more opportunities to hear about science. It is those opportunities that are in danger of becoming endangered should embargoes vanish.

You could, of course, argue that this greater quantity of science coverage is a shallow victory when so much is regurgitated or inaccurate. But, as I’ve noted earlier, this is not the fault of the embargo – it’s a fault of journalistic practices fuelled by other structural problems. For many journalists, embargoes actually give you the time to not regurgitate and to craft material more carefully. This is especially true for the biggest stories (ironically those would probably get covered without an embargo, and indeed, whose embargoes are most commonly broken) that need good analysis.

More on science journalism

 

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