The 2008 election will be one for the history books. But it may also be one for the psych texts, with its revealing look inside how politics brings out the basest, most reptilian impulses in the depths of the human mind.
We know that affiliation with a political party or group goes deeper than just your thoughts on abortion or free markets—how you cast a ballot is even rooted in neuroscience. And more research is being done concerning the impact of past leaders’ race and gender on our psyche from childhood on. Plus the gallons of mud slung, not to mention the race-baiting, finger pointing, and infighting, are enough to provide behavioral psychologists with research fodder for decades.
Meanwhile, reporters from all over the campaign trail are bewailing the seeming total lack of rational thought that goes into many voters’ ballot-casting decisions.
Well, as the New Scientist reports, we may be asking a little too much of humanity when we expect every voter (or even a plurality) to form an opinion of the candidates based on carefully-reasoned and factually-grounded analysis of their positions and backgrounds. In other words: Our brains just aren’t built that way.
