You still can’t get away with saying it in Hollywood, but after a lawsuit by a Christian anti-choice group, now you can smack it in the center of a Google ad. The New York Times reports that Google is now allowing religious organizations to buy ads in the search giant’s vast network that contain the keyword “abortion.” In the past, the search juggernaut had followed a policy of not selling the “abortion” keyword to religious groups—though it would allow other groups, including doctors offering abortions and resource sites like Our Bodies, Ourselves, to purchase ads with the keyword.
Enter Britain’s staunch anti-choice group the Christian Institute, which took its case to court after Google rejected its ad containing the following: “UK abortion law: Key news and views on abortion law from The Christian Institute.” The ad was referring to a bill before the House of Commons concerning potential abortion restrictions.

