Ever since their inception and hasty popularity rise, Second Life and its virtual cohorts have been a fascinating fishbowl into human nature. With their near-limitless possibilities for meeting, dating, battling, selling to, and influencing strangers, these cyber-worlds are perfect for studying the ways we behave and interact—both the beautiful and the ugly. And there’s been plenty of the latter to go around, from rape to infidelity to theft—in other words, all the same cruelty, discourtesy, and immorality that goes on in real life, only in a smaller, more publicly track-able format.
As such, it should be no surprise that the prejudices that play out in regular society—such as, oh, say, racism—also manifest in virtual worlds. In a new paper published online in Social Influence, Northwestern University professor Wendi Gardner and grad student Paul Eastwick found that avatars with darker skin in the virtual world There.com (a close cousin to Second Life) were less likely to have a basic request granted by another avatar.

