When you bundle up all the time that gamers everywhere pour into their favorite games, the statistics are simply staggering. World of Warcraft’s legion of devotees, for example, have now spent more than 50 billion hours—about 6 million years—roaming their mythical, digital universe. Halo 3 players banded together to reach a kill tally of 10 billion, and when they blew past it, kept on shooting in pursuit of 100 billion.
If 10,000 hours of practice represents a sort of genius threshold, then gamers around the world are crossing that threshold. “This means that we are well on our way to creating an entire generation of virtuoso gamers,” writes game designer Jane McGonigal.
You might recognize McGonigal from her talk at TED, “Gaming Can Make a Better World.” But now that speech has become a full-on how-to guide: her new book Reality Is Broken, which came out yesterday. It details how games can fix what’s wrong with the real world (and not just escape from it).
When commentators bandy about those eye-popping numbers about how much time gamers invest in games, it’s usually done to bemoan the youth of America wasting their time on trivial pursuits. But to McGonigal, the allure of games can be used for good. Where our workaday lives can be filled with tedium and busy work, games challenge us with what she calls “hard fun”—hard work that’s satisfying. Games can improve our social connections, and they can provide a huge arena for collaboration.
Games, McGonigal writes, can fix what’s wrong with reality on small or large scales. A personal example: When she was struggling to recover from a concussion, she invented a game and enlisted friends and family as characters with tasks to fulfill, like coming over to cheer her up or keeping her off caffeine. A world-level example: EVOKE, a free online multiplayer games that challenges its players to solve major social ills like hunger and poverty.
We talked to her recently about her mission to save the world with games:
DISCOVER: What are you working on right now?
Jane McGonigal: There are a couple of big things. One of them is Gameful—we’re calling it a secret headquarters online for gamers and game developers who want to change the world. That was based on how many emails and Facebook messages I get from people who saw my TED talk or heard about these games and want to make one or play one, or learn how to design games so that they can make one. It’s a cross between a social network and a collaboration space online. So far we have over 1,100 games developers signed up. That’s a pretty significant proportion of game developers in the U.S. They committed to not just entertaining with games, but making a positive impact.
I also have a new start-up company, called Social Chocolate. It’s a company with which we’re creating gameful experiences that are based on scientific research about power-positive emotions and positive relationships—basically, games that are designed from top to bottom to improve your real life and to strengthen your relationships.
In the book, you write about games’ ability to captivate and satisfy our minds on a “primal” level. Why are games so good at getting in touch with our primal nature?
That is such a cool question. We’ve been playing games since humanity had civilization—there is something primal about our desire and our ability to play games. It’s so deep-seated that it can bypass latter-day cultural norms and biases. If you give us a good game, we can overcome our society’s “make you feel stupid for dancing in front of other people” feeling, or trying to block all thoughts of death because it’s depressing and we’re not supposed to be depressed. The game is much older than any of these societal constraints. So that, I think, makes it a powerful platform for getting in touch with things we’ve lost touch with.
Dancing’s really interesting because if you look at the new games with Kinect and PS Move and the Wii, it’s opening up this different kind of gamer experience. When you watch people play these games, the word “joy” is what you’d use to describe it. It’s different from the kind of immersion that we think of with games where we’re really focused mentally. The physical engagement in combination with music and movement and other people makes it feel more like ritual than computer games have been.
Yet, you say, the mission to create joy in games is often hampered because of the “uncoolness” of happiness. So how do we get over ourselves?
I was curious when I started the Gameful project if game developers would really get behind this idea. Because, there’s definitely that sense among some game developers that it would ruin the fun to be serious about making people happy or improving real life. Is it corny? Does it take away from the fantasy of games? I think there will be a huge part of the game development world that continues to feel that way. But what I’m seeing every year at the gamers’ conferences in a higher percentage of the game industry waking up to the responsibility that comes with the power. I hate to say this, but it’s not so much about wanting to make the world a better place as it is saying, “Wow, we are wielding a tremendous amount of power over young people’s lives. This is great; we’ve invented this powerful medium that’s capable of engaging people like nothing else. But is that what we want to do with our lives, or do we want to do something that matters while we’re wielding that power?”
If you make it a game, gamers will play it no matter what your motivation is in making it. FoldIt is a good example. Clearly, a lot of gamers would rather cure cancer while they’re gaming than do nothing while they’re gaming. It didn’t make the game less exciting to be doing good; it made the game more exciting to be doing good. But it only works because they made a really good game.
Is the world ready for this idea that games can fix serious real-world problems?
In general, I think there are 2 groups of people who don’t push back at all. One are the hardcore gamers who know that they’re capable of doing amazing things and are happy to hear somebody actually talk about that possibility seriously. There’s been a lot of talk about gamers as if they’re wasting their lives, or they’re never going to amount to anything, or they’re not learning anything that really matters. People who play a lot of games love to hear this idea—the games that you love could become a part of your life, not a distraction from your life.
Parents of gamers also seem to get it right away. Parents know that their kids are capable of doing extraordinary things, and they want to believe the best in them—and to have somebody explain to them the science of why games could actually empower their kids rather than waste their lives. They see how much time their kids are playing games and they know that there’s nothing wrong with their kids. They just don’t understand what that passion is about.
People who don’t have gamer friends or family are the hardest to convince. There’s still a perception that games are like single-player experiences with guns more often than not. Usually I have to explain to people that 3 out of 4 gamers prefer cooperative to competitive, and that the majority of our game play is social.