File this under “reinforcing stereotypes“: these scientists use word clouds created from the Facebook messages of 75,000 people to reveal not only the differences between men and women (fighting, football and xbox vs. babies, emoticons, and shopping), but between introverts and extroverts (anime and computers vs. parties and ‘chillin’). If this hasn’t paralyzed you from depression, continue reading for a peek at the rest of the word clouds in all their glory. xD
“We analyzed 700 million words, phrases, and topic instances collected from the Facebook messages of 75,000 volunteers, who also took standard personality tests, and found striking variations in language with personality, gender, and age. In our open-vocabulary technique, the data itself drives a comprehensive exploration of language that distinguishes people, finding connections that are not captured with traditional closed-vocabulary word-category analyses. Our analyses shed new light on psychosocial processes yielding results that are face valid (e.g., subjects living in high elevations talk about the mountains), tie in with other research (e.g., neurotic people disproportionately use the phrase ‘sick of’ and the word ‘depressed’), suggest new hypotheses (e.g., an active life implies emotional stability), and give detailed insights (males use the possessive ‘my’ when mentioning their ‘wife’ or ‘girlfriend’ more often than females use ‘my’ with ‘husband’ or ‘boyfriend’). To date, this represents the largest study, by an order of magnitude, of language and personality.”
Bonus figure from the main text:
Why posting on Facebook could be good for you.
NCBI ROFL: The science of Facebook relationship status: It’s complicated.
NCBI ROFL: Mirror, mirror on my Facebook wall: effects of exposure to Facebook on self-esteem.