Investors prefer entrepreneurial ventures pitched by attractive men.

By Seriously Science | August 5, 2014 6:00 am
Photo: Flickr/Engin Erdogan

Photo: Flickr/Engin Erdogan

As much as we would like to pretend we are a noble species, it seems that nearly every week another study is published that proves that we are sad, shallow beings. Take this one, for example. Here, scientists used recorded investment pitches to track which traits investors value most in entrepreneurs. Despite saying that they value experience the most, when tracked over many presentations, the single trait investors actually favored was the sex of the presenter. They like propositions pitched by men. Attractive men. Which, even if not surprising, is depressing. Thanks, science :(

Investors prefer entrepreneurial ventures pitched by attractive men.

“Entrepreneurship is a central path to job creation, economic growth, and prosperity. In the earliest stages of start-up business creation, the matching of entrepreneurial ventures to investors is critically important. The entrepreneur’s business proposition and previous experience are regarded as the main criteria for investment decisions. Our research, however, documents other critical criteria that investors use to make these decisions: the gender and physical attractiveness of the entrepreneurs themselves. Across a field setting (three entrepreneurial pitch competitions in the United States) and two experiments, we identify a profound and consistent gender gap in entrepreneur persuasiveness. Investors prefer pitches presented by male entrepreneurs compared with pitches made by female entrepreneurs, even when the content of the pitch is the same. This effect is moderated by male physical attractiveness: attractive males were particularly persuasive, whereas physical attractiveness did not matter among female entrepreneurs.”

Related content:
NCBI ROFL: The Mere Anticipation of an Interaction with a Woman Can Impair Men’s Cognitive Performance.
NCBI ROFL: Republican women look more feminine than Democrats.
NCBI ROFL: She might not be having what you think she’s having…

NEW ON DISCOVER
OPEN
CITIZEN SCIENCE
ADVERTISEMENT

Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!

Seriously, Science?

Seriously, Science?, formerly known as NCBI ROFL, is the brainchild of two prone-to-distraction biologists. We highlight the funniest, oddest, and just plain craziest research from the PubMed research database and beyond. Because nobody said serious science couldn't be silly!
Follow us on Twitter: @srslyscience.
Send us paper suggestions: srslyscience[at]gmail.com.
ADVERTISEMENT

See More

ADVERTISEMENT
Collapse bottom bar
+

Login to your Account

X
E-mail address:
Password:
Remember me
Forgot your password?
No problem. Click here to have it e-mailed to you.

Not Registered Yet?

Register now for FREE. Registration only takes a few minutes to complete. Register now »