Study finds men are more likely to think a woman’s a floozy if she’s just sitting next to a beer.

By Seriously Science | October 15, 2014 6:00 am
Photo: Flickr/Ninha Morandini

Photo: Flickr/Ninha Morandini

Previous studies (not to mention our own experiences) have shown that men think drunk women want to get laid. But how much of that is drunk behavior, and how much is simply the presence of alcohol? To answer this question, scientists had participants watch one of two silent sixty-second movies of a man and woman interacting. In one version, the woman had a bottle of beer next to her, and in the other version, a bottle of water, neither of which she drank. The 69 male and 78 female participants were then asked to rate the couple on a number of different criteria. The results showed that men rated the actress as more flirtatious, promiscuous, and seductive when she was sitting next to the beer. This bias was much more pronounced in men than women, implying that it isn’t simply due to broad social stereotypes — although those probably don’t help either.

The effect of gender and alcohol placement in the processing of sexual intent.

“INTRODUCTION AND AIMS: Alcohol consumption in women is known to be perceived by men as signalling sexual intent. However, it is unclear whether such assumptions extend to the simple presence of alcohol. The present study investigated the association between gender and alcohol placement on processing of sexual intent.

DESIGN AND METHODS: One hundred and forty-seven sexually experienced male and female participants were shown a brief video of a social interaction between a man and woman depicted with a bottle of water or alcohol. Participants were then asked to rate the female target on sexual intent.

RESULTS: Men inferred greater sexual intent compared to women in the female target when she was depicted with alcohol as compared to water. Contrary to previous research, personality traits did not contribute to perceptions of sexual intent. However, state (sexual-related) variables such as likely sexual relationship between targets and attractiveness of the female target, did increase the level of sexual intent processed.

DISCUSSION AND CONCLUSIONS: These findings suggest that alcohol may be a cue used by men in their social environment to process sexual intent. The association of a woman with alcohol suggesting sexual intent could have potential implications for advertising practice which influences sexual beliefs toward women.”

Related content:
NCBI ROFL: Lost in the sauce: the effects of alcohol on mind wandering.
NCBI ROFL: Naturalistic observations of beer drinking among college students.
NCBI ROFL: The effects of acute ethanol consumption on sexual response and sexual risk-taking intent.

CATEGORIZED UNDER: ethanol
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  • http://www.mazepath.com/uncleal/qz4.htm Uncle Al

    Go for tats and piercings. Beware of Andrea Dworkin tramp stamps.
    “I didn’t know I had been date-raped until the check she gave me bounced.”

  • Skeletor Farnsworth

    If repulicans had their way this would be the only acceptable form of scientific research.

  • Cindy M

    I think this proves that scientists don’t have enough to do.

    • Young American

      I’m a scientist Cindy… would you please share your infinite wisdom on what it is that I should be doing?

  • TM

    Was that a $300,000 govt test. :/

    • Young American

      No it wasn’t. Any particular reason why you’d lie about something like that?

      • TM

        Lie?!

  • isaac chikamvi

    the effects of alcohol alters perception

  • Foulkeblows

    Gee, you mean men use visual clues? Who thought they were that smart, right?

  • Cat G

    Why didn’t the study include a glass of wine and a glass of beer. What a skewed finding.

  • apeman2502

    Beer has been helping ugly people get together for a roll in the hay for thousands of years. Beer! A religion of convenience.

  • apeman2502

    Daily drinking of copious quantities of beer nonstop is not all bad for an irresponsible outcast as long as failure is the desired outcome and it is done without access to expectations or friends.

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