Android vs. iPhone: what your phone choice says about you.

By Seriously Science | February 20, 2017 6:00 am
iphone vs android


Given all the money spent on advertising, it’s no wonder there are stereotypes about iPhone and Android users. But are these real? Is there anything you can predict about me just from knowing whether I use an iPhone or Android (and vice versa – can you predict my phone choice from my personality)? Well, according to these researchers, there really are population differences between iPhone and Android users: if I told them I used an iPhone, they would guess that I’m younger, female, and “increasingly concerned about [my] smartphone being viewed as a status object.” Little do they know that my phone is 4 years old and has had a smashed screen for months. Ha!

Predicting Smartphone Operating System from Personality and Individual Differences.

“Android and iPhone devices account for over 90 percent of all smartphones sold worldwide. Despite being very similar in functionality, current discourse and marketing campaigns suggest that key individual differences exist between users of these two devices; however, this has never been investigated empirically. This is surprising, as smartphones continue to gain momentum across a variety of research disciplines. In this article, we consider if individual differences exist between these two distinct groups. In comparison to Android users, we found that iPhone owners are more likely to be female, younger, and increasingly concerned about their smartphone being viewed as a status object. Key differences in personality were also observed with iPhone users displaying lower levels of Honesty-Humility and higher levels of emotionality. Following this analysis, we were also able to build and test a model that predicted smartphone ownership at above chance level based on these individual differences. In line with extended self-theory, the type of smartphone owned provides some valuable information about its owner. These findings have implications for the increasing use of smartphones within research particularly for those working within Computational Social Science and PsychoInformatics, where data are typically collected from devices and applications running a single smartphone operating system.”

Related content:
Nomophobia: the fear of being out of cell phone contact.
Study proves that talking on your cell phone makes you act like an a**hole.
What happens when you swallow your cell phone, case and all?

CATEGORIZED UNDER: reinforcing stereotypes
  • Nate

    Click bait. You should be shamed. You waste the public’s time. You contribute to the problem.

    • OWilson

      Seriously Science is a satirical blog offering a light hearted take on popular themes.

      You missed that!

  • melci

    What a shallow article this is. There actually have been many empirical studies of the differences between smartphone users that disagree with this fluff and they find that iPhone users are more educated, have higher incomes, buy far more online (apps as well as other goods) and are more likely to be Business users.

    CIRP reports that 17% of iOS users have Masters degrees or greater compared to only 7% of Android users. Also, 48% of iOS users have a bachelor’s degree or greater compared to only 32% of Android owners.

    Neilsen reports that 40% of iOS users in the USA have incomes above 100,000 dollars versus only 25% of Android users, while double the percentage of Android users have incomes below 25,000 dollars.

    Likewise, CIRP report that twice as many iPhone users have incomes above 150,000 dollars as Samsung users and 45% of Samsung owners have incomes below 50,000 dollars versus only 32% of iPhone owners.

    Similarly, ComScore reports that “The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000, comScore’s “U.S. Mobile App Report,” study reports.

    The iOS platform generates 90% more App revenue than the Android platform for 3rd party developers, up from 80% the previous quarter and 70% the previous year according to App Annie.

    In terms of advertising revenue (Google’s lifeblood and the reason they created Android), iOS users generate an incredible 1,790% greater advertising ROI than Android users, the latter of whom actually lose money for advertisers according to Nanigans. Google is reliant on the iOS platform for an amazing 75% of their mobile search revenue according to Goldman Sachs.

    The iOS platform also generates 400% more e-commerce revenue for retailers than the Android platform according to IBM and Adobe.

    iOS also dominates the Business Mobile market with 60-70% market share, the most hardware peripherals and accessories, the most OEM manufacturer revenue (51% share of the entire industry) and profits (94% share of the entire mobile industry).

    • OWilson

      You might add that folks who eat at Ruth’s Chris have higher incomes than Big Mac eaters, duh!

      • melci

        Yes, and the point is these are all factors that distinguish users of the two platforms. That is what this article is about is it not?

  • Mary Behlendorf Haase

    I love android and happen to be rich and educated. I simply do not want to be a walking cliche.


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