Traffic patterns to this website

By Razib Khan | May 4, 2011 10:51 pm

Since I’ve been on the Discover Magazine website for one year I thought I’d look at some patterns in Google Analytics. Specifically, over the interval from April 1st 2010 to April 30th 2011 (alas, I lost access to the ScienceBlogs traffic data). For example, what institutions are people coming to this website from? To do that I just filtered for “university” and “college” in Google Analytics. Below are those institutional addresses which sent 500 or more visits to this website over the year.

Institution Visits
HARVARD UNIVERSITY 2568
UNIVERSITY OF WASHINGTON 1973
STANFORD UNIVERSITY 1372
BEIHANG UNIVERSITY 1359
COLUMBIA UNIVERSITY 1283
UNIVERSITY OF CHICAGO 1188
OXFORD UNIVERSITY 1169
UNIVERSITY OF UTAH 1009
YALE UNIVERSITY 990
UNIVERSITY OF WISCONSIN MADISON 974
UNIVERSITY OF MASSACHUSETTS 958
UNIVERSITY OF PENNSYLVANIA 936
PRINCETON UNIVERSITY 893
UNIVERSITY OF TEXAS AT AUSTIN 879
UNIVERSITY OF MINNESOTA 842
UNIVERSITY OF CALIFORNIA LOS ANGELES 841
NEW YORK UNIVERSITY 840
YORK UNIVERSITY 835
UNIVERSITY OF TORONTO 805
UPPSALA UNIVERSITY 802
BOSTON UNIVERSITY 784
UNIVERSITY OF CALIFORNIA SANTA BARBARA 784
UNIVERSITY OF CALIFORNIA SAN DIEGO 746
NORTHWESTERN UNIVERSITY 732
DUKE UNIVERSITY 724
UNIVERSITY OF CAMBRIDGE 723
UNIVERSITY OF HELSINKI 710
UNIVERSITY OF CALIFORNIA DAVIS 700
UNIVERSITY SIEGEN CAMPUS NETWORK 670
CORNELL UNIVERSITY 669
UNIVERSITY OF BRITISH COLUMBIA 665
UNIVERSITY OF CALIFORNIA AT BERKELEY 654
OHIO STATE UNIVERSITY 650
SMITH COLLEGE 637
BROWN UNIVERSITY 626
UNIVERSITY OF ILLINOIS 614
UNIVERSITY OF MARYLAND 611
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL 589
THE PENNSYLVANIA STATE UNIVERSITY 583
WASHINGTON UNIVERSITY 552
WASHINGTON STATE UNIVERSITY 532
SAINT JOHN S UNIVERSITY – COLLEGE OF SAINT BENEDICT 518
MCGILL UNIVERSITY 505
UNIVERSITY OF MICHIGAN ACADEMIC AFFAIRS 501

Now let’s look at visitor loyalty:

Visit that was the visitor’s nth visit % of all visits
1 times 824746 62%
2 times 114278 9%
3 times 51544 4%
4 times 32629 2%
5 times 23918 2%
6 times 18900 1%
7 times 15576 1%
8 times 13345 1%
9-14 times 53542 4%
15-25 times 52064 4%
26-50 times 55444 4%
51-100 times 41950 3%
101-200 times 24191 2%
201+ times 14477 1%

Here’s a chart, log-transformed:

There’s really two types of traffic to this weblog.

1) Organic referral traffic. Often search engine. These are “transients” who are picking up a “slice” of information from this weblog. They’re actually the majority. I’m cool with that. I’m a disher-of-data and on oracle of analysis. I don’t begrudge people their grab & go, I do the same.

2) Then there’s the “core” repeat readership. A subset of these are the ones who leave a lot of comments. This is the “GNXP community.” If I read the chart above correct nearly 15,000 of you accessed this weblog more than 200+ over a year. Pretty intense. Has to be more people than Paul! No offense, but I’m egotistical enough not to be super-conscious about how many people are reading me. Probably one reason I’ve used the r-word without thought!

For the nerds:

Number %
Browsers
Firefox 528552 40%
Internet Explorer 305996 23%
Chrome 246670 18%
Safari 179785 13%
Mozilla Compatible Agent 33358 3%
Opera 22599 2%

OS
Windows 929610 70%
Macintosh 239600 18%
Linux 54919 4%
iPhone 38523 3%
Android 33739 3%
iPad 16938 1%
Screen size
1280×800 250903 19%
1024×768 168833 13%
1280×1024 139748 10%
1440×900 131085 10%
1680×1050 108183 8%
1366×768 96921 7%
1920×1200 58798 4%
1920×1080 51779 4%

Geodata. Kind of ho-hum:

Visits
United States 832837
Canada 95066
United Kingdom 78348
Australia 36826
Germany 22947
India 19798
France 13845
Sweden 13325
Netherlands 12459
Finland 11576
Turkey 9832
New Zealand 8410
Spain 8284
Brazil 8124
Poland 6698
Philippines 6376
Ireland 6228
Italy 6062
China 6020
Japan 5621
New York 45494
London 28328
Chicago 17831
San Francisco 17088
Los Angeles 15806
Seattle 15169
Washington 13841
Sydney 10354
Toronto 9698
Austin 8626
Houston 8413
Melbourne 8399
Philadelphia 8206
Atlanta 8106
Cambridge 8044
Boston 6756
Minneapolis 6568
Portland 6494
Denver 6107
Dallas 5957

Referral stuff, sites people came from and keywords:

Visits
google.com 87676
reddit.com 72005
discovermagazine.com 50253
gnxp.com 41779
scienceblogs.com 36280
blogs.discovermagazine.com 32143
fark.com 29277
facebook.com 27001
stumbleupon.com 24617
digg.com 11743
twitter.com 9006
google.co.uk 8230
marginalrevolution.com 7486
rense.com 7292
johnhawks.net 7080
google.ca 6966
images.google.com 6733
daringfireball.net 5643
news.ycombinator.com 5474
gene expression 4578
gnxp 3949
marc hauser 2954
gnxp discover 2772
razib discover 2455
razib khan 2268
gene expression discover 1936
china provinces 1873
discover gnxp 1727
black and white twins 1358
bad astronomy 1202
world map 1026
linkage disequilibrium 885
discover blogs 791
tiger pictures 777
north korea vs south korea 744
peter thiel 580
gene expression blog 561
+”the 10,000 year explosion” 544
genghis khan descendants 525
ashkenazi jews 488

I’m not gonna lie, I’m always creeped out how many people search for my name. Some of them are probably looking for my content, but some of them are probably a little too fixated on the man, not the message. I don’t even want to get into the shocking number of female blogger names which come up in my keyword list (people who leave comments, people who I’ve mentioned). Also, I guess Phil Plait is a “pretty big deal”, so many people come to this website by mistake looking for him! Most of the other stuff is pretty understandable. Except for “tiger pictures.” That made me laugh.

Image credit: Bjørn Christian Tørrissen

CATEGORIZED UNDER: Blog
MORE ABOUT: Blog, Traffic
  • elbowspeak

    Any data on RSS clients?

  • http://blogs.discovermagazine.com/gnxp Razib Khan

    is there an easy way you can find to do that? i just googled it, and it looks hard.

  • elbowspeak

    Yeah, detecting RSS clients is both a pain and unreliable.

    My dirty secret is that I use Reeder (a Google Reader client) on my Mac. It renders the complete blog post using their “readability” feature. It probably doesn’t matter, but I may be robbing you of stats – especially as a 1%er.

  • http://ecophysio.fieldofscience.com/ EcoPhysioMichelle

    I am way less weirded out when people google my pseud than when people google my real name (often name + institution). How do these people KNOW me? Why do they care enough to google me?!

  • http://blogs.discovermagazine.com/gnxp Razib Khan

    It probably doesn’t matter, but I may be robbing you of stats – especially as a 1%er.

    for shame! :-)

    Why do they care enough to google me?!

    really? :-)

  • http://lablemming.blogspot.com/ Lab Lemming

    How many of the people googling “Razib Khan” do you think are actually looking for you? No offense, but Razib isn’t a particularly uncommon given name, and Khan must be one of the most common family names around. Do the “Razib Khan” searches emanate mostly from academic/western addresses, or from internet cafes in southern Asia?

  • http://www.brownpundits.com Zachary Latif

    I believe Razib is a variation on Rajib, that’s what I remember reading many years ago at GNXP.

    Unbelievable stats, pretty impressive.

  • Ian

    I have googled “Razib Khan” (or “Gene Expression Razib Khan”) many times. If I’m not on my computer, or I’ve cleared the history it’s the easiest way to find this blog. On ScienceBlogs I would enter the URL, but the URL here isn’t as memorable, and being longer, it’s easier to mistype. (On this machine, of course, all I need to do is type ‘b’ and the full URL pops up.)

  • http://ecophysio.fieldofscience.com/ EcoPhysioMichelle

    I mean, I’d love to believe that people are searching for me because the world is suddenly overcome by a massive thirst for knowledge on the subject of epidermal sphingolipids, but I’m guessing that isn’t the case…

  • Grad Student

    I’d echo elbowspeak, in that I think there’s a significant number of the 1% sort of people who prefer to read through Google Reader. (I click through only when there’s a video/comments page I want to see) You probably couldn’t determine these people in an electronic manner easily, but you could set up a survey post one of these days specifically targeted to RSS readers. Given that we’re self-selecting enough to subscribe to your blog, we should, ideally, be interested enough to respond.

  • SSoG

    Chiming in to say that I’m yet another 1%er who comes via RSS reader. In my case, I subscribe to discover via my Pulse reader and it automatically adds you, the intersection, and all the other blogs into the feed.

  • http://blogs.discovermagazine.com/gnxp Razib Khan

    Do the “Razib Khan” searches emanate mostly from academic/western addresses, or from internet cafes in southern Asia?

    1) did you notice that almost the same number of people typed ‘razib discover’?

    2) 75% is from the USA. interestingly 15% from japan, but that’s sampled data. the rest are western nations.

  • http://lablemming.blogspot.com/ Lab Lemming

    Fair enough.

    The creepy thing about my blog is that more people find it googling various female colleagues that I have mentioned in passing then get it by googling me.

  • Brian Too

    Interesting how the screen resolutions have become more heterogeneous over the years. Different aspect ratios, different devices and use cases all have a role to play there.

  • Clark

    Did John Gruber link to you from Daring Fireball? That’s interesting.

    I’d have expected more Macs as well, truth be told. 18% is well above average but typically specialty blogs have even higher percentages.

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Gene Expression

This blog is about evolution, genetics, genomics and their interstices. Please beware that comments are aggressively moderated. Uncivil or churlish comments will likely get you banned immediately, so make any contribution count!

About Razib Khan

I have degrees in biology and biochemistry, a passion for genetics, history, and philosophy, and shrimp is my favorite food. In relation to nationality I'm a American Northwesterner, in politics I'm a reactionary, and as for religion I have none (I'm an atheist). If you want to know more, see the links at http://www.razib.com

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